We recently caught up with Ben Hirvi, founder of Leadrax.io, a suite of hyper-verticalized lead generation tools that help businesses discover and reach prospects through personalized, physical mail campaigns.
Leadrax's unique approach to lead generation involves automatically finding opportunities for clients, then generating fully-branded sample letters that are physically printed and mailed. But to make their cold outbound truly effective, they needed a way to show prospects exactly what they'd receive, complete with their own logo and branding.
That's where Brand.dev stepped in.
The Challenge
Leadrax operates in a competitive space where "telling" prospects about your service isn't enough. To stand out, they needed to "show" prospects exactly what they'd get, real, tangible examples of work product that prospects could see and touch.
"We use those 'real samples' of work product in our cold outbound to our own prospects, we show them their logo on an outbound letter to a prospect that was discovered for them," Ben explained. "The impact is substantial, it goes from 'telling' to 'showing', which is almost always a far better way to sell."
The challenge was finding a reliable way to automatically fetch logos for these sample letters. Ben had tested multiple solutions, but as he put it, "they all sucked."
"I found brand.dev on a reddit thread when looking for an actually-working solution to fetching logos. I had tested a few and they all sucked."
Without a working logo API, Leadrax would have been forced to either:
- Manually collect logos from prospects (adding friction to the sales process)
- Use generic placeholders (reducing the impact of their "show, don't tell" approach)
- Build a custom scraping solution (diverting engineering resources from core product development)
The Solution
Leadrax integrated Brand.dev's API directly into their cold outbound workflow. Here's how it works:
- Automatic Opportunity Discovery: Leadrax's tools automatically identify sample opportunities for a prospect
- Brand Asset Retrieval: Brand.dev fetches the prospect's logo automatically
- Sample Letter Generation: The system assembles a fully-branded sample letter featuring the prospect's logo
- Landing Page Creation: Everything is compiled into a landing page with embedded PDFs
- Cold Outbound Delivery: Prospects receive a personalized landing page showing their own would-be outbound communications to Leadrax-identified opportunities
The result? Prospects see their own logo on professionally-designed letters addressed to real opportunities that Leadrax discovered for them. It's a complete transformation from abstract pitch to tangible proof.
"Our cold outbound motion is to (automatically) find a few sample opportunities for a client, then assemble it all as a landing page with embedded PDF's, where the prospect sees their own would-be outbound comms to the Leadrax-identified opportunity."
Results
The impact of this "show, don't tell" approach has been substantial:
- Higher Engagement: Prospects can immediately see and understand the value proposition through tangible examples
- Reduced Sales Friction: No need to ask prospects to upload logos or provide brand assets
- Faster Sales Cycles: The visual proof accelerates decision-making
- Competitive Differentiation: Most competitors can only describe their service; Leadrax shows it
"The impact is substantial, it goes from 'telling' to 'showing', which is almost always a far better way to sell."
Why Brand.dev?
When evaluating logo API solutions, Ben needed something that actually worked. After testing multiple providers that failed to deliver, Brand.dev stood out for its reliability and ease of integration.
"API integration was great—I don't quite remember how long it took, but it was one of those 'easy morning of work' situations, rather than a 'days of frustration'-type integration."
Key factors that made Brand.dev the right choice:
- It Actually Works: Unlike other solutions Ben tested, Brand.dev reliably returns high-quality logos
- Simple Integration: The API is straightforward and developer-friendly, enabling quick implementation
- No Manual Work: Automatically fetches logos without requiring any input from prospects
- Reliable Data Quality: Logos are accurate and suitable for professional use in printed materials
The Technical Implementation
Leadrax's integration is seamless. When generating sample letters for a prospect, the system:
- Extracts the prospect's domain from their information
- Calls Brand.dev's API to retrieve their logo
- Automatically incorporates the logo into the letter template
- Generates the final PDF with proper branding
This all happens automatically in the background, ensuring every sample letter is perfectly branded without any manual intervention.
Impact on Sales
The transformation from "telling" to "showing" has fundamentally changed how Leadrax approaches sales. Instead of explaining what their service does, they demonstrate it with real, personalized examples.
This approach is particularly powerful in B2B sales, where decision-makers want to see concrete proof before committing. By showing prospects exactly what they'll receive—complete with their own branding—Leadrax removes the guesswork and builds immediate trust.
Conclusion
Brand.dev enabled Leadrax to transform their cold outbound strategy from abstract descriptions to tangible demonstrations. By automatically fetching logos and incorporating them into sample letters, Leadrax can show prospects exactly what they'll receive, dramatically improving engagement and conversion rates.
For Ben, the choice was clear: "I found brand.dev on a reddit thread when looking for an actually-working solution to fetching logos. I had tested a few and they all sucked."
If you're building a product that needs reliable, automatic logo retrieval to create personalized, branded experiences, Brand.dev is the solution that actually works.
P.S. Check out Leadrax.io if you're looking for hyper-verticalized lead generation tools that help you discover and reach prospects through personalized mail campaigns.