The Top Logo.dev Alternative
Get complete brand identity vs just logos
In modern SaaS and white-labeled platforms, branded experiences aren't just about logos—they're about full visual identity: fonts, color palettes, styling metadata, and more. If you're building onboarding flows, client portals, or dynamic templates, the richness and structure of the branding data you pull from a domain directly affects UX and development speed.
Brand.Dev and Logo.dev both provide domain-based brand data via API – but they serve fundamentally different scopes.
In this comparison, we break down feature sets, pricing, performance, and developer experience to help you choose the API that matches your product needs.
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What Is Brand.Dev?
Brand.Dev is a developer-focused API that extracts key branding elements from any domain—such as logos, font styles, color palettes, metadata, and industry classification. This enables software platforms to automatically personalize user experiences with visual consistency and zero design lift.
Common use cases include:
- Automatically themed onboarding flows
- Branded client dashboards or portals
- Pre-filled design templates
- Embeddable widgets or microsites with native styling
Unlike general enrichment tools, Brand.Dev focuses exclusively on visual identity data, offering fast, scalable access to design-critical information.
What Is Logo.dev?
Logo.dev is a lightweight API designed for one thing: finding and delivering a logo from a domain. It's built for developers who need a quick, simple way to retrieve a logo—typically for profile cards, enrichment, or favicon-style visual cues.
Key Use Cases:
- CRM and user dashboards
- SaaS enrichment for internal tooling
- Profile image fallback when no logo is uploaded
Logo.dev focuses on simplicity and speed, offering static endpoints with limited customization.
Feature Comparison: Brand.Dev vs. Logo.dev
| Feature Category | Brand.Dev | Logo.dev |
|---|---|---|
| Core Purpose | Full brand identity extraction (visual theming) | Logo lookup from a domain |
| Data Returned | Logo, color palette, fonts, metadata, classification | Logo only |
| Font Extraction | Yes — primary web fonts parsed from CSS | Not supported |
| Color Palette Support | Yes – primary + secondary colors | Not supported |
| Logo Resolution | High-res SVG/PNG (multiple sizes) | Generally 120x120 or favicon fallback |
| Multiple Logo Variants | Horizontal, icon-only, dark/light backgrounds | Single logo |
| Industry Classification | NAICS codes + general category | Not supported |
| API Response Format | Structured JSON with multiple asset URLs | Single asset or redirect URL |
Pricing and Scalability
| Plan Tier | Brand.Dev | Logo.Dev |
|---|---|---|
| Starter | $29/month for 1K calls @ 120 RPM | $0 per month for 150k |
| Growth | $99/month for 15K calls @ 300 RPM | $40 per month for 150k |
| Scale | $949/month for 250k @ 1,200 RPM | $120 per month for 750k |
Takeaway: Logo.dev is cheaper for simple logo fetches while Brand.Dev delivers 5x+ the data types per request – better suited for full-stack product customization and theming.
Final Verdict
Brand.Dev is the better choice if:
- You're building rich, branded user experiences where color, font, and styling matter
- It's a full-stack identity extractor tailored for developers building white-labeled or client-facing products
Logo.dev is a good choice when:
- You just need a quick logo for UI enrichment
- But offers limited depth for customization or visual styling use cases
What can you do with Brand.dev?
Personalize Onboarding
Reduce onboarding friction by prefilling accounts on signup automatically.
Power Generative AI
Enhance any LLM with real-time brand data to produce on-brand images, copy, and UIs.
Beautify Transaction Data
Transform generic invoices into polished, branded communications that build trust.
Don't just take our word for it
Ruud Visser
Founder @ Lasso Moderation
Pre-loading demo accounts helped save us a lot of time, integrating with Brand.dev was a breeze.
