The #1 Brandfetch Alternative
Better data, faster performance, lower costs
Creating fully branded user experiences shouldn't require weeks of design effort or fragile scraping workflows. At Brand.Dev, we make personalization fast, scalable, and effortless; whether you're building custom onboarding, client-facing portals, or white-labeled dashboards.
For developers and product teams who need reliable, structured, and embeddable brand data, the right API can make or break the UX. While both Brandfetch and Brand.dev offer access to branding data, the scope, reliability, and integration focus differ significantly.
In this side-by-side comparison, we break down the differences in architecture, use cases, data coverage, and pricing to help you choose the best fit for your product stack.
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What Is Brand.Dev?
Brand.Dev is a developer-focused API that extracts key branding elements from any domain—such as logos, font styles, color palettes, metadata, and industry classification. This enables software platforms to automatically personalize user experiences with visual consistency and zero design lift.
Common use cases include:
- Automatically themed onboarding flows
- Branded client dashboards or portals
- Pre-filled design templates
- Embeddable widgets or microsites with native styling
Unlike general enrichment tools, Brand.Dev focuses exclusively on visual identity data, offering fast, scalable access to design-critical information.
Feature Comparison: Brand.Dev vs. Brandfetch
| Feature Category | Brand.Dev | Brandfetch |
|---|---|---|
| Core Focus | Visual brand identity extraction | Company enrichment via public data |
| Data Returned | Logos, fonts, colors, social links, addresses, metadata, NAICS | Logos, fonts, colors, social links, descriptions, addresses |
| Branded Banners | Extracts company specific branded banner assets | Generic company banner images |
| Color Palette | Primary + secondary brand colors | Basic palette (fewer customization options) |
| Logo Formats | SVG + PNG (multi-size, high-res) | Primarily PNG/JPG (lower resolution) |
| Error Tolerance | Fallback strategies and retries built-in | More likely to return incomplete results on edge cases |
Engineer's Note: Brandfetch sometimes struggles with domains lacking strong metadata or with multi-brand parent sites. Brand.Dev uses fallback strategies, HTML/CSS parsing, and a redundant architecture to extract core visual data even in sparse environments.
Pricing and Usage Flexibility
| Plan Tier | Brand.Dev | Brandfetch |
|---|---|---|
| Starter | $29/month for 1K calls @ 120 RPM ~$0.3 per call | $129/month for 2K calls @ no RPM guarantee >5 cents per call |
| Growth | $99/month for 15K calls @ 300 RPM ~$0.007 per call | $516/month for 10K calls @ no RPM guarantee >5 cents per call |
| Scale | $949/month for 250k @ 1,200 RPM ~$0.004 per call | N/A |
Brand.Dev offers guaranteed RPM (requests per minute) limits, lower cost-per-call, and more predictable usage-based billing, which is crucial for high-scale or bursty use cases like user onboarding or report generation.
Takeaways
Data Depth
Brand.dev delivers the visual identity elements product teams actually use; fonts, colors, logos; where Brandfetch leans more toward general company enrichment and marketing use cases.
Engineering Fit
With better error handling, fallback logic, and faster response times, Brand.Dev is more dependable in production-grade workflows.
Bang for Your Buck
Brand.Dev gives you more data, more calls, and faster performance for less money, especially at scale.
Use Case Alignment
If your goal is branded user experiences, rather than business enrichment or social links, Brand.Dev is purpose-built for that job.
Brandfetch is perfect for agencies trying to monitor brands while Brand.dev is built by developers for developers.
What can you do with Brand.dev?
Personalize Onboarding
Reduce onboarding friction by prefilling accounts on signup automatically.
Power Generative AI
Enhance any LLM with real-time brand data to produce on-brand images, copy, and UIs.
Beautify Transaction Data
Transform generic invoices into polished, branded communications that build trust.
Don't just take our word for it
Ruud Visser
Founder @ Lasso Moderation
Pre-loading demo accounts helped save us a lot of time, integrating with Brand.dev was a breeze.
