We recently heard from Brad Cumbers, CEO of Martialytics, a martial arts school management SaaS that’s been operating for about 12 years. He shared how Brand.dev helped them create a smoother, more personal onboarding experience for new trial signups—without any setup headaches.
What is Martialytics?
Martialytics builds software for martial arts schools to manage operations and students. The business has been operating for roughly 12 years and has not raised venture funding (though they did bring partners on board through a partial exit a few years ago).
The Use Case: Personalized Trial Onboarding with Brand Assets
During onboarding, first impressions matter. Brad wanted new trial users to feel like the product already “knew” their brand from the moment they signed up.
Their workflow looks like this:
- When someone signs up for a trial, they use the Brand.dev retrieve brand details by email endpoint to fetch brand assets
- Brand.dev fetches brand assets and Martialytics displays the dojo's name, logo, and color palette.
- The customer can then advance to the next step of the onboarding process without having to dig through their computer to find the correctly sized logo and color palette.
That small touch creates a warmer welcome and helps onboarding feel instantly relevant, especially for B2B products where brand identity is a key part of how teams evaluate software.
Discovering Brand.dev
Brand.dev found them the same way it finds a lot of builders: through X/Twitter.
Integration: "Very painless"
The integration process was straightforward and fast:
“It was very painless, almost no set up time at all.”
Brad also shared they didn’t evaluate alternatives because Brand.dev was already a perfect fit for what they needed.
Key Benefits
- Warm, personalized onboarding: Trial users see their brand reflected immediately.
- Simple fallback flow: If email-domain detection isn’t enough, users can add a website URL.
- Minimal implementation effort: Almost no setup time and no heavy maintenance burden.
P.S. If you’re building an onboarding flow and want to instantly personalize the experience with logos and colors, Brand.dev can pull brand assets from a domain in seconds—so your product feels tailored from the first screen.