The #1 Parqet Alternative
Complete visual identity vs basic logo enrichment
If you're building SaaS products that require visually personalized experiences—like onboarding flows, dashboards, or branded client portals—simply fetching a logo isn't enough. You need a complete picture of a company's visual identity: fonts, color palettes, and layout-ready branding elements.
While Parqet offers a logo API as part of its enrichment offering, it's primarily focused on profile visuals and lightweight enrichment. In contrast, Brand.Dev is built for developers who need complete, embeddable brand data to automate UI styling and white-labeled design across the product.
In this comprehensive comparison, we evaluate Brand.Dev and Parqet across product features, pricing, and scalability to assist you in making an informed decision.
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What Is Brand.Dev?
Brand.Dev is a developer-focused API that extracts key branding elements from any domain—such as logos, font styles, color palettes, metadata, and industry classification. This enables software platforms to automatically personalize user experiences with visual consistency and zero design lift.
Common use cases include:
- Automatically themed onboarding flows
- Branded client dashboards or portals
- Pre-filled design templates
- Embeddable widgets or microsites with native styling
Unlike general enrichment tools, Brand.Dev focuses exclusively on visual identity data, offering fast, scalable access to design-critical information.
What Is Parqet?
Parqet is a relatively lightweight enrichment API that focuses on delivering:
- A company's logo (PNG)
- Website title
- Basic metadata
It's designed for developers who need a fast, simple way to enrich a domain with a logo—typically for profile cards, CRM widgets, or browser extensions. Parqet emphasizes simplicity and speed, not visual completeness.
Feature Comparison: Brand.Dev vs. Parqet
| Feature | Brand.Dev | Parqet |
|---|---|---|
| Logo Support | SVG + PNG, multiple variants, transparent backgrounds | PNG only, limited size |
| Color Palette Extraction | Full brand palette (primary/secondary/background) | Not supported |
| Font Extraction | Yes – via CSS scraping | Not supported |
| Metadata Returned | Title, favicon, domain, NAICS | Title, favicon, domain |
| Industry Classification | Structured (NAICS + descriptive) | Not available |
| Response Format | JSON with rich asset URLs + styling info | JSON with logo URL and name |
| Webhooks / Retry Logic | Enterprise support for retries | Not supported |
| Use Case Alignment | White-labeled UI, design automation, embedded styling | CRM enrichment, static profile visuals |
Use Case Alignment
| Use Case | Brand.Dev | Parqet |
|---|---|---|
| Client portal theming | ||
| CRM logo enrichment | ||
| Onboarding flow styling | ||
| Design template personalization | ||
| Static profile cards |
Final Verdict
If your goal is to enrich profiles or render basic logos, Parqet is a simple and cost-effective choice. But if you're building a platform that depends on rich, scalable, and visually aligned experiences, Brand.Dev is the only purpose-built solution that gives you logos, colors, and fonts—all in one API.
Brand.Dev is not just a logo fetcher—it's a front-end enabler.
What can you do with Brand.dev?
Personalize Onboarding
Reduce onboarding friction by prefilling accounts on signup automatically.
Power Generative AI
Enhance any LLM with real-time brand data to produce on-brand images, copy, and UIs.
Beautify Transaction Data
Transform generic invoices into polished, branded communications that build trust.
Don't just take our word for it
Ruud Visser
Founder @ Lasso Moderation
Pre-loading demo accounts helped save us a lot of time, integrating with Brand.dev was a breeze.
